I’ve heard people in the past, mentioning the idea of having a funeral where no one dressed in black.
They wanted to have a celebration; happy that their loved one has moved on and finally is at rest; no tears of sadness allowed.
Thanks to Kendrick Lamar, I’ve finally seen an all white funeral; complete with white a hearse and limousines, partying, and a baptism with alcohol, not Holy Water.
A funeral was not what I had in mind. Especially one led by Mike Epps (in all of his hilarious glory) preaching to the congregation and baptizing Kendrick in a pool filled with liquor instead of water.
But I ain’t even mad.
Mike’s adlibs during the video, along with the cuts of people celebrating at the grave site and church, break up the video so that it’s not one long, depressing visual ride showing another rapper at a funeral.
The video (directed by OG Mike Mihail and The Lil Homie) begins with Lamar sitting at the back of a church while a small group of people sit closer to the front, near an open coffin, heads bowed.
That atmosphere changes on the way to the grave site, as we see the mourners celebrate and drink on the way there… because they’re happy the person is finally at peace, I’m assuming, and not because they’re happy some bastard finally croaked… maybe.
We also get more of Mike Epps near the end, posing old school style in front of the casket with Kendrick.
The video is different, but in a good way. I wasn’t bombarded with shots of half naked women, club scenes, stacks of money, or people driving down an either extremely busy or empty street, in a fancy car (ahem, Drake, French Montana, Big Sean…). I appreciate that.
Best part of the video…the very end, where you see the words:
Maybe the funeral was for her… get it?
Fun fact: Lady Gaga was supposed to feature on the original, but for some reason didn’t make it to the final cut.
Check out the version with Gaga here, and check out the video for Bitch Don’t Kill My Vibe below!